What a campaign looks like
Three sample briefs and the shape of what comes back. These are hand-written concept examples that show the deliverable format — not client work. Your campaigns are generated from your own brief and delivered marked as AI-generated.
Concept example — not client work
E-commerce — seasonal promotion
The brief
- Product or offer
- Dutch e-bike shop, spring service deal: free first service with every e-bike sold in April
- Target audience
- Commuters aged 30–55 within 20 km of the shop
- Campaign goal
- Store visits and test rides booked
- Tone of voice
- Practical, neighbourly, zero hype
The deliverable (excerpt)
Instagram caption
Buy your e-bike in April and the first service is on us. Book a test ride this week — ten minutes on the bike beats an hour of comparison charts.
Email subject + opener
Subject: Free first service on every April e-bike. — Spring is when chains, brakes and batteries earn their keep. Buy in April and your first service appointment is included.
Concept example — not client work
B2B SaaS — feature launch
The brief
- Product or offer
- Time-tracking tool for agencies, launching automatic invoice export
- Target audience
- Agency owners and operations leads, 5–50 staff
- Campaign goal
- Existing users activate the new feature; trials from lookalikes
- Tone of voice
- Direct, numbers first
The deliverable (excerpt)
LinkedIn post
Your hours are already tracked. As of today they become invoices by themselves: export to your accounting tool in one step. Average setup time in beta: four minutes.
Landing section
From timesheet to sent invoice, without retyping. Connect your accounting package once; every billable hour lands in the right draft invoice.
Concept example — not client work
Local hospitality — new offering
The brief
- Product or offer
- City café launching weekend brunch, walk-ins and reservations
- Target audience
- Locals within 3 km, weekend planners, groups of 2–6
- Campaign goal
- Reservations for the first four weekends
- Tone of voice
- Warm, concrete, no food clichés
The deliverable (excerpt)
Facebook post
Brunch, from this Saturday: 10:00–14:00, fresh bakes and proper coffee. Tables for 2–6 — reserve for the weekend, or walk in and take your chances with the regulars.
Instagram caption
New: weekend brunch. Saturday and Sunday, 10:00–14:00. Reserve via the link — the corner table by the window goes first.